REVIEW · MADEIRA
Go East Tour – Madeira Island Excursion
Book on Viator →Operated by Madeira Happy Tours · Bookable on Viator
A day on Madeira can feel like a lot at once. This Go East Tour turns that pressure into a smooth route with round-trip transfers from central Funchal, guided live commentary in English, and plenty of high-payoff stops. What I like: you get expert planning without renting a car, and the pace stays manageable thanks to a small group capped at 18 travelers.
One thing to consider: the schedule is packed with viewpoints that are short stops, so you will likely want to time your breaks and snacks carefully. If you end up spending extra time at a longer lunch window, you may wish there were more in-town options built into that segment.
In This Review
- Go East Tour at a Glance: What You’re Really Buying
- Why This Madeira East Route Feels Efficient (Not Rushed)
- Meeting in Funchal: Where You Start and How Easy It Is
- Pico do Arieiro: High Views With Minimal Fuss
- Ribeiro Frio: Laurelwoods and Trout Farm in a Short Break
- Santana: Triangular Houses Plus Your Lunch Window
- Miradouro da Portela: North-Side Scenery You Can Name
- Ponta de São Lourenço Viewpoint: The Coast in Two Directions
- Machico: Oldest Town, Valley-to-Bay Views
- Your Guide and the Small-Group Advantage (Luis Shows Up in the Stories)
- Price and Value: Why Around $47 Can Make Sense Here
- Timing and Weather: The Two Things That Shape the Day
- Who This Tour Fits Best (And Who Might Want Alternatives)
- Should You Book Go East Tour on Madeira?
- FAQ
- How much does the Go East Tour on Madeira cost?
- How long is the tour?
- Is pickup available from Funchal?
- What language is the tour offered in?
- Is lunch included?
- How many people are in the group?
Go East Tour at a Glance: What You’re Really Buying
- Small group, max 18 travelers keeps the day from feeling like a cattle call and gives your guide room to manage the timing.
- Round-trip transfers from Funchal mean you’re not zig-zagging the island on your own schedule.
- Most entries are free at the stops, so your money goes to the experience, not ticket math.
- Seven-plus hours with short viewpoint stops is ideal if you want variety without committing to full-day hikes.
- Live commentary in English adds context while you’re looking out at the dramatic north and east side.
- A weather-dependent day means the day can be adjusted if conditions change.
Why This Madeira East Route Feels Efficient (Not Rushed)
This tour is built for people who want a lot of Madeira in one day, but don’t want to do the hard part. You drive the island’s east and north viewpoints in a loop, with stops that are long enough to look closely and short enough that you don’t lose the whole day to any single place.
If it’s your first Madeira trip, you’ll get a fast sense of how the island works: steep roads, sudden view points, and little towns tucked into valleys. The payoff is you leave with mental maps, not just photos.
Other East Madeira tours we've reviewed in Madeira
Meeting in Funchal: Where You Start and How Easy It Is

The tour starts at Monumental Experience, Estrada Monumental 284, São Martinho, 9000-096 Funchal. You’ll also have a pickup option with two central meeting points, so you can choose the one that’s easiest after you’ve reached Funchal.
One pickup is by the cable car station in the old town. The other is near the roundabout known as Rotunda do Infante. Either way, the goal is simple: get you on the bus quickly, then let your guide handle the route.
You’ll use a mobile ticket, and the tour runs daily within the stated opening hours (with departures in the morning window). Service animals are allowed, and the activity notes that most travelers can participate—so it’s generally approachable for a wide range of visitors.
Pico do Arieiro: High Views With Minimal Fuss

Pico do Arieiro is your first big wow moment, and it’s scheduled as a quick 20-minute stop. This is one of the highest mountains on the island, and you’re there for panoramic views rather than a long walk.
In good conditions, the best move is to keep it simple: arrive, find the best safe viewpoint area, and give yourself time to look in multiple directions. Madeira views tend to change fast with cloud cover, so don’t rush the first look.
There is one real-world angle to plan for: if something blocks access ahead on the day you go, your guide may adjust the route on the fly. You’re not stuck staring at one spot for the whole stop; the day can be rerouted confidently so you still get your highlight views.
Ribeiro Frio: Laurelwoods and Trout Farm in a Short Break

Ribeiro Frio is another quick 20-minute stop, designed for a nature taste without turning the day into a hike. You get a mix of laurelwoods and a trout fish farm setting, which adds variety beyond pure sightseeing.
Because the stop is short, think in terms of a quick loop rather than a long linger. If you want photos, take a few from different angles early—then slow down once you’ve found the best spots. Comfortable shoes matter here, since even “short breaks” on Madeira can involve uneven ground and stairs.
This is also a good moment to reset: drink some water, check the sky, and get ready for Santana and its village energy.
Santana: Triangular Houses Plus Your Lunch Window
Santana is where the day turns from views to culture. You’ll spend about 1 hour 30 minutes here, and the village is famous for its typical triangular houses—easy to recognize and great for photos.
This is also your lunch break, but it’s on your terms. Lunch and snacks aren’t included, so you can bring your own food. That matters because it gives you control: you can grab a quick bite nearby, or you can pack something and eat when and where you feel like it.
The consideration? Santana is a charming stop, but the time can feel like it’s doing two jobs at once—village exploring and meal logistics. If you’re the type who likes to roam slowly, plan to pick one or two directions and enjoy them fully. If you’re mainly there for the houses, the time is usually enough to get what you came for without feeling rushed.
Miradouro da Portela: North-Side Scenery You Can Name
Miradouro da Portela is a viewpoint stop for about 20 minutes, and it’s one of the moments where the tour’s guidance really pays off. You’ll be looking at the north side with views toward Porto da Cruz, Penha d’Águia, and also part of Santana.
The trick with viewpoints is to pick a spot and then look for features, not just scenery. Try matching what you see—coastlines, settlements, and cliff lines—to what your guide points out. It helps you build a real understanding of Madeira’s geography instead of just admiring the view.
If clouds move in, don’t panic. A lot of Madeira’s charm is that visibility can shift during a short stop. Give it the full window before deciding the moment is a wash.
Ponta de São Lourenço Viewpoint: The Coast in Two Directions

Next is Ponta de São Lourenço, where you get about 15 minutes at a viewpoint with a privileged view of both the north and south coast areas. It’s quick, but it’s a smart kind of quick: enough time to take in the big picture and get a few clean photos.
If you’re traveling with someone who likes photos, this is a good stop to split tasks. One person can hold the best spot while the other checks angles or finds a safer path for shots. You don’t want to burn the whole stop walking around with no plan.
This is also a solid “day pacing” moment. You’re deep into the tour now, and shorter stops keep the day from dragging while still delivering strong view payoffs.
Machico: Oldest Town, Valley-to-Bay Views
Machico is your final named stop and it runs about 30 minutes. The town is described as the oldest on the island, and it’s known for natural beauty defined by a valley that stretches into a bay.
Even in half an hour, you can get the feeling of the place if you do one simple thing: focus on the way the valley opens toward the water. Machico works well for short walks along accessible areas, plus quick photo moments where the coastline lines up with town streets.
This is a good last stop because it slows the day down a bit. After repeated viewpoint stops, it gives you a more human-scale ending.
Your Guide and the Small-Group Advantage (Luis Shows Up in the Stories)
The tour runs with live commentary, and it’s offered in English. The small group size also changes the tone: it’s easier for the guide to manage questions, timing, and the flow of breaks.
In the stories from past trips, guides like Luis stand out for keeping things entertaining while also driving well. That combination matters more than you’d think on Madeira, where winding roads and quick stops demand confidence.
Also, because the commentary is live, you’ll likely catch practical details along the way—what you’re seeing, why it’s shaped that way, and what to notice during each brief stop. It’s not just a bus ride with facts; it’s a day with context.
Price and Value: Why Around $47 Can Make Sense Here
At about $47.07 per person, this is positioned as a budget-friendly way to cover a lot of ground. The value isn’t just the ticket; it’s what’s folded into it: round-trip transfers from central Funchal, insurance, and live commentary.
Many of the stops list admission tickets as free, which reduces surprise costs at each location. You still pay for the experience of getting to multiple sides of the island without planning, driving, or parking.
The trade-off is the meal part. Lunch and snacks are not included, and that can add a little cost depending on what you choose. The good news is you can bring your own food, which helps you keep spending predictable.
If your goal is a high variety day—mountains, towns, and multiple viewpoints—this price can feel very fair. If you already plan to spend all day in one or two places, you might not get the same value out of a tour format.
Timing and Weather: The Two Things That Shape the Day
This experience requires good weather, and if it’s canceled due to poor conditions, you’ll be offered a different date or a full refund. That matters because viewpoints depend on visibility, not just comfort.
It’s also a morning start, so you’ll want to be ready early. If you’re the type who gets slow in the first hour, pad your morning routine and plan to arrive before your pickup window.
Packing for a day like this is mostly about layers. Even within short viewpoint stops, weather can shift, and you’ll be outside long enough to notice. Bring what you need to stay comfortable for cool air, sun, and sudden cloud changes.
Who This Tour Fits Best (And Who Might Want Alternatives)
This works especially well if you:
- want a structured way to see the east and north viewpoints without renting a car
- prefer a small-group experience with live English commentary
- like the idea of quick stops that still feel meaningful
- want to mix scenery with a cultural village stop in Santana
It may be less ideal if you:
- hate short viewpoint stops and want long wandering time
- expect a fully organized lunch you can relax through
- need lots of downtime built into the schedule
The best way to think about it: this tour is for people who want a well-run day with big visual rewards, not a slow, flexible exploration.
Should You Book Go East Tour on Madeira?
I’d book it if you’re short on time and you want the island’s highlights grouped into one day with minimal logistics. The small group size, live English commentary, and included transfers make it a low-stress way to get your bearings fast on Madeira.
I’d hesitate only if you know you’ll be upset by the structure: the stops are mostly timed, and Santana’s lunch window means you may have to be a bit proactive about how you spend that 1 hour 30 minutes. Also, because the day depends on weather and access, there’s a chance a route detail could shift—though that’s typically handled by your guide adjusting what’s possible.
If you want a practical, scenic introduction to Madeira’s east side with real context, this is a strong match.
FAQ
How much does the Go East Tour on Madeira cost?
The price is $47.07 per person.
How long is the tour?
The duration is about 7 hours 45 minutes.
Is pickup available from Funchal?
Yes. Pickup is offered, with two meeting points in central Funchal: one by the cable car station in the old town, and another at the Rotunda do Infante roundabout.
What language is the tour offered in?
The tour is offered in English, and it includes live commentary.
Is lunch included?
No. Lunch and snacks are not included, and you can bring your own food.
How many people are in the group?
The tour has a maximum of 18 travelers.





























